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Research papers

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
November 20, 2013
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Citation

Dorsch, M. (2013a, November 20). Brief encounters. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/brief-encounters-8089